Before mentorship, her business had momentum, but it relied heavily on live events and lacked the structure to scale sustainably. She knew she was capable of more, but hadn’t fully stepped into her leadership or built a model that could support the life she desired.
Through private coaching, she restructured her business into a community-led ecosystem anchored by a signature offer designed to sell on repeat. As her messaging sharpened and visibility increased, she stepped fully into her role as a CEO building a business that could grow beyond her constant presence.
In parallel, she entered motherhood and was supported in designing a company that could hold both. What emerged was not just growth, but reinvention, of her business model, her leadership, and her relationship to her work.
The Story
a look into Mariah's story
Refining the model, rising into leadership, and building a business that sustains her life.
FROM MOMENTUM TO MASTERY:
Before working with Jen and the Becoming Iconic Team, Chelsea’s business was established but had plateaued. She struggled to take the next step in growth, needed more visibility, and wanted a stronger, authentic voice to truly lead in her industry. While she had ambition, she often felt like she was “playing at being a founder” rather than fully stepping into her leadership.
Through private mentorship and the support of B.lounge, she discovered a community of like-minded founders, gained clarity on her personal and business vision, and developed a refreshed personal brand with our agency called Last Call. Along the way, she hired an OBM through the agency, launched a content strategy, Substack, and newsletter, and received hands-on guidance navigating a major life transition into motherhood.
The Story
“I didn’t just scale my business, I built one that could hold my life.
I created $60k in the first month of working with Jen”
The Iconic Results
60K coaching launch within first month
Intentionally designed and restructured MFM from 90% event-based to 100% community
Secured first major brand partnership with flodesk and dubsado
Launched affiliate program & brand ambassador program
went on a self-funded mat leave while making 6+ figures
The Iconic Results
grew the virtual village from 40 MEMBERS TO 150+ MEMBERS while being a full-time amazing mom.
Hired community manager and honed in thought leadership
60K coaching launch within first month
Intentionally designed and restructured MFM from 90% event-based to 100% community
Secured first major brand partnership with flodesk and dubsado
Launched affiliate program & brand ambassador program
went on a self-funded mat leave while making 6+ figures
grew the virtual village from 40 MEMBERS TO 150+ MEMBERS while being a full-time amazing mom.
Hired community manager and honed in thought leadership
